Tag Archives: Little Monster

Gaga Popping the Popular Culture Bubble with ARTPOP

13 Aug

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It is no surprise that Lady Gaga is attracting controversial headlines, with the early release of her single Applause off of her upcoming album ARTPOP. It is also no surprise, that with the digital age we live in, that artists are facing the threat of hackers leaking their music before their intended release dates. Gaga, along with Jay-Z and Katy Perry, have recently fallen victim to these “pop music emergencies.”

The official Lady Gaga website posted the below Pop Music Emergency statement:

A POP MUSIC EMERGENCY IS UNDERWAY 911 – 911 SUMMON THE MONSTER TROUPES

DUE TO HACKERS AN ABUNDANCE OF LOW/HIGH QUALITY LEAKS…WE ISSUE THIS POP MUSIC EMERGENCY…MONSTERS SPREAD THE WORD

In true Gaga fashion, the Haus of Gaga released the below YouTube video entitled Lady Gaga is Over: A Film by Haus of Gaga, sending subliminal messages to fans telling them not to buy her new single. Surely this is not the intent of Mother Monster. This type of shock-value marketing (popping the pop culture bubble of mainstream ideas, if you will) is clever because it gets people talking, whether they are fans or not. I applaud Gaga on that move (among several other similar marketing stunts over the course of her career).

Aside from the early leak of Applause and the controversy it is generating, the song itself has had highly mixed reviews. Gaga released an official audio of the song on her Vevo channel on August 12th. Personally, I did not hear any of the low quality leaked versions of the song. And truthfully, my initial reaction was: oh yes, Gaga has done it again! Not that Gaga is frankly interested in the opinions of bloggers, as she so subtly tweeted. However, I think that this is in reference to those who are just constantly looking to criticize for the sake of it (Perez…Hilton…).

Interestingly enough, Rolling Stone, MTV and Fuse liken Applause to Gaga’s early work in her The Fame album. I can see how this comparison is made, as Applause has a club feel with a theatrical flare. Applause does what any good pop song should do: electrify listeners. I think that Gaga ignites an urge in listeners to dance and move; hence the ARTPOP movement. Gaga has made it known that she lives for Pop music and if the lyrics of this song do not reflect this, nothing will. Gaga lives for the applause and she lives for her fans; this is what we have been told.

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Pop culture was in art now,
Art in Pop culture in me.

As a self-proclaimed Little Monster, Lady Gaga always gets two claws up from Merzybean.

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