Tag Archives: Abercrombie and Fitch CEO

Fitch, Please- Ellen Weighs In

17 May

No pun intended, Ellen DeGeneres weighs in on the outlandish comments made by Abercrombie and Fitch CEO Mike Jeffries. Jeffries is finding himself in a lot of hot water, as he makes horribly judgemental comments such as,  “We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

I think that Jeffries has blurred the line between exclusionary and downright narrow minded. Ideally, one would expect Jeffries to either back track or apologize for such close-minded thinking. On the contrary, he takes pride in his company’s lack of empathy and understanding of the human body.

The fact that we live in a world where we are going backwards instead of progressing forwards, essentially teaching children not to be accepting of everyone, is shocking to me. A company whose brand relies on such exclusionary marketing has a lot to be ashamed of. This is not the message that children should be faced with, nor is this type of branding that teaches children anything positive about body image.

I would add more to this but I think that Ellen says it best:


Until next time,