Nothing is more Powerful than an Idea.

7 Mar

Last night it was quickly brought to my attention, via Twitter and Facebook, that the Kony 2012 video and message took over the internet in a sweeping manner. Talk about viral, this video was posted two days ago and already has close to 8 million YouTube views.

While I think that this is an extremely important human rights issue that is being brought to the forefront, this begs the question of what else is going on in our world that is not receiving the same amount of social media attention?  I think that it is incredible to think about how quickly something can go viral and it becomes an instant trending topic on Twitter. I mention, in my second blog post, Get Connected, how important networking on the internet is. It is important to recognize that social media is truly a platform for change, whether people realize it or not. I think that it would be naive to deny that social networking is one of the most powerful forms of media in our generation.

Sure, watching a YouTube video and posting it on your Facebook Timeline or retweeting it to your Twitter followers is not going to directly stop Kony, or solve whatever particular cause you come across, but what is happening is that people are having the necessary conversations that lead to change. Education is the pillar to change, in my opinion. Without being educated on a particular issue, there is no room for ideas and the possibility for change. As the title of this blog reads, “nothing is more powerful than an idea.” This is the introductory line in the Kony 2012 video and I could not agree with it more. Powerful movements begin with an idea that transcends into a conversation and so on and so forth.

The beauty of social media is that ideas can be discussed all over the world and people can become passionate about ideas in a collective manner. For example, on January 18th the largest online protest in history took place when websites went on strike against the looming prospects of Internet Censorship Bills. Some of the major participants in this Black out were Google and Wikipedia.

Yes, there are going to be skeptics but I think that the most important thing to gather from all of this is that education on a cause or issue is the first step, social media is just one of several platforms that can serve to educate others. So, why not join the conversation?




3 Responses to “Nothing is more Powerful than an Idea.”

  1. carlybumstead March 7, 2012 at 7:01 pm #

    Love your post on this Merz, your words ring so true. And wow what an inspirational and powerful video. It really does shine light on the darkness, as is the purpose of the #KONY2012 campaign. But you’re right, you can’t help but wonder what else we are unaware of– especially in a world where news travels so fast.

  2. vartevarlfc March 10, 2012 at 7:39 am #

    I’m beginning to have second thoughts about this whole Kony thing, it actually has me worried, especially the facts coming out, that these guys are scamming people. Kinda worrying. A dollar here, a dollar there, already in the millions, and apparently they take more than half for themselves…… I don’t know if its true, but i wish the truth came out, cause this was a moving video!

  3. chasingriches March 15, 2012 at 10:09 am #

    A great post Merzybean!

    I agree that social media is an integral part of everyones lives, whether as a teenager living on Facebook or a teenagers parent (me!) trying to control how their teenagers use social media.

    Some very thought provoking issues in your post.

    Well done and keep up the great work!


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